What is a teaser trailer?

As my main task for my brief is to create a teaser trailer, I knew I had to do some research. Below is a SlideShare I found online which helps me understand what a teaser trailer is.

What is the difference between a teaser trailer from Beccihammond

The main points outlined in the SlideShare are:

• Must be short, under 2 mins - just to tease the audience!
• Due to it's length, it must be brief and not give away the plot, again, this teases the audience.
• The important people in the film (such as director, producer, etc) must be mentioned as this will make the film more appealing, creating a larger audience.
• The teaser trailer is created and exhibited a lot earlier than a normal theatrical trailer, so phrases such as "COMING SOON", "THIS SPRING" or "COMING TO A CINEMA NEAR YOU" must be used.

Teaser Trailer examples:

GODZILLA

Godzilla Official Teaser Trailer #1 (2014) HD from Godzilla on Vimeo.

Man of Steel 2



Man of Steel 2 Teaser Trailer from Dave Jones on Vimeo.

OTHER TEASER TRAILERS TO INCLUDE THAT AREN'T ACCESSIBLE FROM SCHOOL

Cloverfield 2






THE CANDIDATE from David Karlak on Vimeo.

WILD EXPECTATIONS Teaser Trailer 2 from NEDO on Vimeo.

LUNAR, Teaser Trailer from Tyson Wade Johnston on Vimeo.