I found this SlideShare online which includes conventions of horror genres. This is helpful as I want my film to be of this genre, and so for my teaser trailer I need to include some of the conventions.
Characters:
In my teaser trailer I'm planning to be the only character shown, but this may change. From my research I've found females are common characters in horror films. From the slideshare I've found the female characters are usually the protagonist or a minor character with sex appeal. In my teaser trailer, my idea is to be the villain, which is unconventional. However, I will show some sex appeal by wearing lipstick.
Iconography:
From my previous point, my red lipstick will also link to the conventional iconography of horror films. Dark colours are usually used, but the main colours are red and black. Along with the red lipstick I can put fake blood on, running down each side of my mouth.
Locations:
In my teaser trailer, I want to weird, uncomfortable angles, such as extreme close ups etc, and so the location will not really be shown. However, as I live very close to a wood, I will use this to add shots of the wood at night, which is a conventional location due to it's dark, creepy look.
Lighting:
As said in my previous point, if I use shots from woods the lighting will be dark as I'll be filming at night. For the closer shots of my face, the lighting will be very chiaroscuro, meaning the lighting will be very harsh, with bright lights and dark shadows. I believe this will make me look menacing, but due to the bright lights, my face will still be clearly shown.
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