Wednesday, 19 November 2014

Magazine Demographics

When searching in Google "Most popular gossip magazines UK" the search result was:
Now
OK
Heat World

I then used the website YouGov, which shows profiles of media products, such as magazines, films, bands, and the demographic of the average person who likes it. I searched the demographics for each gossip magazine that I found was most popular in the UK, so my results would be my most common target audience. Below are the screen shots...

NOW magazine demographics 





OK magazine demographics





HEAT magazine demographics






Result analysis:

I am overall very happy with the information I have found, the demographics were similar for each magazine, which will create a strong target audience for me to follow. Also, the sample size for each demographic is extremely high, over 1000 for each, and the size is shown on the screenshots. This will mean my findings are much more reliable.






No comments:

Post a Comment